Successful web design London happens when the web designer understands the business of his or her client. You have to be able to see how the site is fitting into the overall business model – and how its look, feel and use are able to represent the client’s brand in an accurate and positive online manner.
The client isn’t always completely right, at the design stage. His or her desire for a web design London to do x or y may in some cases be fuelled by simple knowledge that you can do x and y, though neither of those tacks may be efficient or useful for the finished product.
So what do you do? Well the successful web designer knows that the more he or she understands the client’s business, the better placed he or she will be to offer the proper alternatives to these requirements. Ways that will achieve what the client ultimately wants without causing the site itself to be clunky or misrepresentation of the brand.
Consider the job of the architect for a moment. A client knows he or she needs a building. He or she even knows what he or she wants it to look like. But function wise – without a career in architecture he or she doesn’t know how the overall design should fit into the modern street.
Where do the pipes and ducts go? How should the façade of the building be designed to comply with the client’s desires, but also work in harmony with the surroundings?
Because surroundings are key to successful web design London. The environment in which a website works is its competition, and the sites its potential users are most used to navigating. From these sites they take their visual and functional cues – so the client site has to have certain baseline things in common with them or the target audience will exercise the ultimate censorship and walk away.
The client is not expected to know any of these things, any more than he or she would be expected to know how to fully design and build a house.